The Science to Sell Your Home Part 1
PRICING

There’s a science to selling a home for top dollar, and it starts with pricing.

The first thing I do to determine price is study past sales.

Depending on if the market is moving fast or slow defines how far back I need to study. The most important piece of this puzzle is to study homes that have actually closed, not what is currently for sale. A home that has been sold and closed is the actual price that buyers are willing to pay.

Studying how fast homes are selling will determine IF you can list it for higher than what has recently sold.

I have created an algorythm to determine an optimum sales price for ANY market. Whether it’s a buyer’s market, seller’s market, good market or bad, my algorithm is the best in the business. Is it perfect? No, there are factors that can change on a dime and disrupt our recommended value. Are we super close? Yes, most of the homes we close sell for at or above value.

As a starting point, we recommend an ‘auto valuation’ to get an idea of your home’s value. We can provide one for you, just enter your address to get started. If you want a full copy of the report just enter your email as well.
These reports will pull closed sales and auto value your home based on sales only.

Once you are ready to sell, call us so we can go over our pricing algorithm and get your market price. We need to physically see your home to get this number. for

The Science to Selling Part 2
BEAUTY

Buyers know within seconds if they want a home.

Our minds process information much faster than one may think. Having your home in order and “beautified” as we like to say, goes a long way in triggering the “buy now” senses in a person.

There are many steps taken to get a home ready so that when a buyer walks in they will know “this is the one!” in a matter of seconds.

Buyers fall hard for staged homes.

You don’t have to break the bank beautifying your home. There are many things that can be done to prepare your home. The basic premises are simple ones that anyone can put into practice. They may take some elbow grease and a some time.

Capturing the beauty.

Before exposing your newly “beautified” home to our network, we hire a professional photographer to go in and capture the beauty of your home to attract home buyers.

The Science to Sell Your Home Part 3
EXPOSURE

The MLS

We are members of the Arizona regional Multiple Listing Service (MLS), serviced by over 40,000 agents with buyers. This is how we share your home with the agents that have  pre-qualified buyers in their cars that want to buy a house! Yes, sharing is caring.
 

Our Network

 
We’ve been doing this for over 10 years. You could say we know a few people in the market to buy homes. Our network provides you with the opportunity to access all sorts of buyers, especially if you have a unique home that may be harder to sell.  And, we are one of only  a very select few brokerages in Arizona that is a member of Home Program 101.
 

Home Program 101

As one of the founding the members of HomeProgram101.com we have access to buyers with relocation needs & the Home Program 101 financial experts that get them qualified through special buyer programs. We have tons of pre-qualified buyers in place looking for homes. Our sellers love selling their home fast with this network.

National Exposure

Remember all those awesome photos our photographer took? Your home will be blasted out to all the national portals. Zillow, Trulia, Hotpads and 1000’s more across the interwebz.  This is another great way to grab buyers looking to relocate to the Phoenix Metro.

Street Signs

Signage. Believe it or not people still drive around the neighborhoods they would like live in and call the numbers off of signs.

Youtube

We will have a SmartTour© of your home created & placed on Youtube.

Facebook

Welcome to the new age of social sales! Our Facebook page has 1000’S of followers. When our fans see a new home posted they often comment or tag friends or a family member that may be interested in buying your home.

And so much more!

Yes, I want to sell my home with Amy's
Science of Selling Method.

Save $3,675 or more on commissions! My commission rate is only 4.95% to execute the Science The Science of selling

PLUS get a FREE instant home value report to get an idea how the market is in your neighborhood. 

*Savings based on a $350,000 home sale. 

The Science to Sell Your Home Part 4
URGENCY

Creating urgency to get buyers in the door.

We have a proprietary technique to get tons of buyers in the door the very first week it is listed. We can’t give away all of our industry secrets on our website, but trust us, this works like a charm… Every. Single. Time.  Often times, offers come along with the buyers in the first week!!!

The Science to Sell Your Home Part
NEGOTIATION

 

Winning the agreement.

What if you get a low ball crazy offer? Well, we know what it takes to turn those horrible, crazy nonsensical offers into actual solid offers for our sellers. Strong negotiating skills are important in today’s market.

The Science to Sell Your Home Part 6
CLOSING

Closing the deal.

We cover your 6 o’clock. We make sure everything you sign is in compliance with both federal and state regulations/laws. Getting you from contract to close is one of the most important services we offer. You can now soundly and securely move on with the next part of life.

Professional Photos
$ m
in Sales
Bedrooms
Closets

Sell with Amy

Amy Gerrish

Realtor & Data Science Consultant

Amy Gerrish has been a Realtor for over 13 years. When working with Amy, she executes the Science of Selling of a home. She personally oversees the transaction and marketing your home for sale. 

FOUNTAIN HILLS SUCCESS STORY

Amy Gerrish
Amy Gerrish, Realtor & Data Science Consultant

John & Lori came to me for help.The problem was that they had their home on the market for 695 days with another broker. No offers & no prospects. 

Can you believe that?? 

I consulted with them and went over their goals and timeline. We decided to wait for the fall market to let some of the old days on market season. We also wanted to be able to take advantage of the ‘snowbird’ market that Arizona is known for. It starts in the fall and usually lasts until April/May. 

The ‘snowbird’ market consists of people looking to enjoy Arizona during the winter months. They want to get away from the snow & the cold of where they come from. Many of them start off just as casual visitors but eventually return to purchase homes. 

After consultation I worked on staging the home, moving some existing furniture & bringing in a seating arrangement in an odd shaped living area. 

After staging, I used a specific photographer that I new could capture the features of this home. 

Upon hitting the market I found a cash buyer within 30 days and we closed 29 days later. 

John & Lori were so thankful & appreciative that I was able to get their house sold & closed before the year ended. They were able to move on in the next phase of their life in New Mexico! 

Get Your Home on my SOLD! map. 

Yes, I want to sell my home - Only 4.95% Commission

Save $3,675 or more on commissions! Amy’s commission rate is only 4.95% to execute the Science The Science of selling

PLUS get a FREE instant home value report to get an idea how the market is in your neighborhood. 

*Savings based on a $350,000 home sale. 

.

JOHNSON RANCH SUCCESS STORY

Amy Gerrish
Amy Gerrish, Realtor & Data Science Consultant

Terry came to me to sell his vacation home.

The San Tan Valley market was moving fast and he was hoping to push the market and get more than what other homes sold for. 

3 things can happen when you try and push the market. 

  1. You’ll get a great offer. 
  2. Buyers will look, but not buy. 
  3. Buyers will not even schedule an appointment to look. 

I consulted with him and went over his goals and timeline. We decided to take advantage of the busy spring market and list it for higher than the comps.

We knew after 3 weeks that the price that we were too high. We had a plethera of buyers through, but no bites. So we dropped the price and got an offer in the next 7 days. We closed with buyers that were purchasing an Arizona vacation home. 

The buyers had some odd repair requests (they wanted a gutter system installed). I was able to negotiate around this and both parties closed happily. 

Upon hitting the market I found a buyer within 30 days. 

Terry was elated, because even though we tried to push the market well above the comps and had to lower the price, we still closed $5,000 ABOVE the comped market value. Terry was able to move on and invest in a cattle ranch. 

Yes, I want to sell my home - Only 4.95% Commission

Get Your Home on my SOLD! map. 

Professional Photos
$ m
in Sales
Bedrooms
Closets

Amy Gerrish

Realtor & Data Science Consultant

Amy Gerrish has been a Realtor for over 13 years. When working with Amy, she executes the Science of Selling of a home. She personally oversees the transaction and marketing your home for sale. 

Yes, I want to sell my home - Only 4.95% Commission

Get a FREE instant home value report to get an idea how the market is in your neighborhood.